Click on these links to see slides and a recording of the recent and utterly excellent webinar Secrets of a Successful Bus Operation organised and published by the Foundation for Integrated Transport. A brilliant exposition of how to do buses!
With Roger French, who was Managing Director Brighton & Hove Buses in some of its most successful years.
Roger says reliability should be a given, and identifies five other key areas:
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- Frequency, reliability, consistency
- Price, value, simplicity
- Legendary customer service
- Information, promotion, publicity
- Regular investment in new buses
And five key areas for roads authorities:
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- Roadside furniture
- Parking policies
- Land use policies
- Controlling roadworks
- Bus priority
What does this mean in practice? Watch the webinar and find out! (NB it’s on on Youtube – there may be a few adverts).